Brooke Skinner Ricketts – Medium

Brooke Skinner Ricketts

Brooke Skinner Ricketts

Strong Like A Mother

During a particularly challenging arm set in a workout video last week, one of the trainers asked the other to say a word that means…

6 min readApr 6, 2022

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Strong Like A Mother

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Brooke Skinner Ricketts

How to Go Further, Faster On Purpose

I landed my first corporate job at an ad agency when I was 19. My clients were alcohol and tobacco brands and a tractor trailer engine…

5 min readMar 17, 2022

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How to Go Further, Faster On Purpose

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Brooke Skinner Ricketts

To Delegate is to Lead

The other day, I asked my wife if she had any Valentine’s day wishes. “More time,” she said. Is there a resource more valuable and scarce…

4 min readFeb 10, 2022

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To Delegate is to Lead

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Brooke Skinner Ricketts

The Power of Committing to Your Potential

One of my favorite cliche-but-its-almost-always-true is, “it’s a marathon, not a sprint.” When I think about my most significant…

7 min readJan 27, 2022

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The Power of Committing to Your Potential

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Brooke Skinner Ricketts

Take the Lead by Cultivating the Currency of Leadership: Influence

January is the social media season of promotions, Big Decisions, and New-Year-New-Me Proclamations. We spiff our profiles up with…

4 min readJan 20, 2022

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Take the Lead by Cultivating the Currency of Leadership: Influence

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Brooke Skinner Ricketts

Clarity is the Mother of Intention

Last week, a colleague asked me what my Word of the Year is for 2022. I read their text over and over, wondering if I could just come up…

4 min readJan 11, 2022

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Clarity is the Mother of Intention

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Brooke Skinner Ricketts

The Empowering Ask for Help

How do you lead a team of people who know more about what they’re doing than you do? Does it erode your credibility as a leader if you ask…

4 min readJan 3, 2022

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The Empowering Ask for Help

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Brooke Skinner Ricketts

It’s the Most [Chaotic] Time of the Year

I love/hate the holidays. I love the sparkle in my children's eyes. I love the smell of evergreen in our home. I love the twinkling lights…

4 min readDec 21, 2021

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It’s the Most [Chaotic] Time of the Year

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Brooke Skinner Ricketts

Saying Yes by Saying No

When I was a kid, my feminist mom made sure that I heard the words, “you can be anything you want to be,” often. I took her at her word and…

3 min readDec 7, 2021

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Saying Yes by Saying No

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Brooke Skinner Ricketts

How to say anything to anyone (or that time I thought I might be fired two weeks in)

One day, two weeks into a new job, I thought for sure I was a goner. I was working with my team and my new boss on a pitch deck. I can’t…

3 min readNov 29, 2021

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How to say anything to anyone (or that time I thought I might be fired two weeks in)

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Brooke Skinner Ricketts

Brooke Skinner Ricketts

Executive, Mentor, Creator, Strategist, Catalyst. Exploring power, potential and creativity and how we amplify and actualize the same at work and in the world.

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